Project Overview:

‍At Giebner Media, our mission is to marry the latest in technology with our deep-rooted expertise in design to provide unparalleled value for our clients. A shining example of this mission in action is our recent collaboration with City Girls Hat Bar, a member of the Western Community Connects. This project challenged us to create a logo that embodies the unique blend of Western rustic charm and urban fashion sophistication that City Girls Hat Bar represents.

OBJECTIVES:

1. To encapsulate the essence of City Girls Hat Bar, highlighting its unique positioning at the intersection of Western tradition and urban fashion flair.
2. To significantly streamline the traditional design process, leveraging advanced technology to reduce the time from brainstorming to final design delivery.
3. To ensure the final logo design not only meets but exceeds client expectations in terms of relevance, quality, and cost-efficiency.

SCOPE OF WORK:

• Initial Consultation and Briefing:
  Understand the client's vision, brand identity, and objectives for the logo.
• Technology Integration:
  Utilize ChatGPT for prompt engineering, accelerating the idea generation and iteration process.
• Design Execution:
  Blend Brentt Giebner’s expert graphic design skills with technology-driven insights to create a logo that perfectly aligns with City Girls Hat Bar's brand identity.
• Review and Refinement:
  Iterate on the design based on feedback, ensuring the final logo precisely conveys the desired brand message.
• Final Delivery:
  Deliver the completed logo to the client, along with guidelines for its application across various mediums.

This project culminated in the creation of a logo that not only serves as a symbol for City Girls Hat Bar but also as a statement piece, embodying the harmonious blend of Western warmth and urban sophistication. The success of this project underscores the unique value that Giebner Media brings to the table, demonstrating our ability to harness technology in enhancing our creative capabilities and delivering exceptional design work efficiently and effectively.